Welcome to Beyond Beer reFRESH!

The training will focus on Hard Beverage category insights in RTDs, as well as the brand story, selling tips and tricks, and execution standards for the POC of success for Cutwater & NUTRL this summer.

We’re excited for you to join us as we get ready to dominate summer!

Special Appearances By:
Fabricio Zonzini, Jake Kirsch, Earl Kight, Paul Meehan, Amanda Tilley, Ashley Yu, and more

AGENDA

  • WELCOME | 5 min

    with Liz Lyon

  • WHY BEYOND BEER reFRESH? | 5 min

    with Jake Kirsch and Fabricio Zonzini

  • HARD BEVERAGE CATEGORY INSIGHTS | 30 min

    with Amanda Tilley

  • POC OF SUCCESS | 15 min

    with Colleen Kelly

  • CUTWATER BRAND TRAINING AND RETAIL EXECUTION | 35 min

    Hear the founders’ story, brand selling tips and tricks and execution objectives for Summer selling

  • NUTRL BRAND TRAINING AND RETAIL EXECUTION | 30 min

    Hear the founder’s story, brand selling tips and tricks and execution objectives for Summer selling

  • SELLING RTDs | 30 min

    with Tom Fox

  • CLOSING | 5 min

    with Jake Kirsch